Great design is useful, usable and enjoyable.
It should not only be functional, but solves a real problem for people and creates an emotional relationship with users.
Design is about the holistic product landscape.
Design is much more than just crafting pixels, the artifacts, the deliverables, nor just the in-app user experience, the screens, the micro-interactions, nor the moment of consumption to get it right. It is the end-to-end process of meaningful problem identifying, defining and solving, which ties back to business strategy in every aspect including branding, user onboarding, product user experience, customer experience, etc.
Empathy bridges the detachment between designers and users.
Start with identifying who we are designing for and developing a deep understanding of their context, mindset, motivations, needs, goals, emotions, constraints, behaviors and pain points. This practice helps us to eliminate potentially bias and to get a more objective perspective of how users actually think, feel and behave. Then from there, we can design a user experience that appeal to and empower our target audience.
Complex system doesn’t need to be complicated.
No feature overload to overwhelm users. Focus on the core problems, distill the essentials, structure the information architecture by sorting, organizing, integrating and prioritizing, and streamline the interaction to strive for simplicity.
Design is a team exercise.
Great design does not come from a hero designer, or the design team, it comes from the minds of many. It grows within an empowering organization that follows Design Thinking methodologies, where the entire cross-functional team participate in the design collaboration.
Design is an iterative process.
Great design comes from a continuous process of building and refining, not building and building more. — Amanda Linden
Thank you for your reading. Feedback is always welcome. Don’t hesitate to share your thoughts on design or writing, or anything you want to comment on. ( :
